Joël Le Bon, a Carey Business School associate professor and co-founder of the school’s Science of Digital Business Development Initiative, looks at the immense impact of the COVID-19 crisis on the world of digital business, as well as new trends of business brought about by the pandemic.
The COVID-19 pandemic has forced millions of people to work from home, making them ever more dependent on the digital technology that has long enabled them to handle both personal and professional tasks from their smartphones, laptops, and personal computers.
Joël Le Bon has been paying particularly close attention to these developments. The Johns Hopkins Carey Business School associate professor specializes in the commercial applications of digital technology, including its use in sales, marketing, and management. COVID-19’s impact on the digital sphere, he notes, has been extraordinary.
“I used to say that with modern digital sales capabilities, sales changed more in the past five years than in the past 50 years. I should say now that sales changed more in the past five months than in the past five years,” he says.
With Carey Professor Andrew Ching, Le Bon established the business school’s Science of Digital Business Development Initiative, months before the pandemic emerged. The coronavirus has added urgency to the work and mission of the initiative, says Le Bon.
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